Insights

The best ideas don't come from a conference stage or a textbook. They come from the intersection of research, field experience, and real-world conversations with leaders trying to make work safer and more effective.

Explore articles, case studies, videos, and practical insights on behavior change, leadership, skill adoption, and routine work risk.

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Featured Ideas

The Productivity/Awareness Paradox

Why routine work creates hidden risk and why awareness naturally declines as tasks become familiar.

Infographic→

Where Buy-In Really Comes From

Why employee resistance is often misunderstood and what leaders can do to create genuine buy-in.

The Three Moments

How to recognize whether the challenge is routine work risk, rollout adoption, or training follow-through.

Featured Articles

Featured Case Studies

Every organization is different, but the underlying challenge is often the same: helping important behaviors survive in the real world. These case studies show how different organizations approached that challenge and the results they achieved.

CRITICAL THINKING
Public Works

With 10, 20 or more years of experience, employees thought they knew what to expect and were less aware of adverse consequences than they should be, given the potential for catastrophic damage to property and life.


OUR RESULTS

  • 84% reported thinking critically more often
  • 70% reported identifying more potential hazards
  • 80% reported identifying more unintended consequences

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JOB BRIEF ADOPTION
Utility

Our client launched an ambitious initiative to improve the Pre-Job Briefing form and promote its adoption throughout the organization.


OUR RESULTS

  • Increased Frequency And Consistency of Job Briefings
  • Increased Conversations and Engagement During Job Briefings
  • Improved Quality of Completed Forms

Download the Case Study

SAFETY LEADERSHIP
Water Utility

In this highly regulated industry, we needed to cut through the noise with a unique and fun training experience. As captains of a pirate ship, attendees learned coaching techniques, appreciative questioning, and how to give effective positive feedback


OUR RESULTS

  • 87% are more able to adapt approach to employee
  • 75% report having more coaching conversations
  • 83% would recommend the training to others

Download the Case Study

POSITIVE FEEDBACK

Utility

After conducting an extensive safety culture survey, a large utility company wanted to increase how frequently leaders provided positive feedback and recognized team members for performing work safely.


While the targeted behaviors were modest in scope, the ripple effects of the changes were more extensive than we anticipated.


OUR RESULTS

  • Surveys more than 60 days after the training revealed a significant increase in positive feedback occurring a few times a week, once a day, or multiple times a day.

Download the Case Study

LEADERSHIP

Mechanical Contractor

Supervisors at a mechanical contractor company had previously received leadership training. They had adopted some new behaviors, but there was room for more growth.


Attendees participated in recreating their training, sharing their insights with their coworkers, and then practicing key leadership behaviors around communication and productivity in our post-training Habit Challenge.


OUR RESULTS

  • 82%: Increase in Targeted Behavior  
  • 83%: Participation
  • 92%: Would Recommend

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SAFE DRIVING

Utility

Participants had already been through extensive driving training. They did not need more driving training. They needed an opportunity to practice the driving skills they already knew they needed, so that it became a habit.


“There was at least one occasion on slippery roads in which this extra distance could have played a factor in eliminating an accident.”


OUR RESULTS

  • 120% ROI
  • 157%: Increase in Targeted Behavior
  • 83%: Participation

Download the Case Study

HEALTH

Local Government

Every New Year millions of people make resolutions to change their behavior so they can get healthier and happier. But over 90% of those resolutions will fail.


We set out to change that record. A local government gave 34 employee the opportunity to change their habits as part of a New Year’s Resolution Habit Challenge.
OUR RESULTS

  • 153%: Increase in Targeted Behavior
  • 61%: Increase in Confidence
  • 69%: Participation

Download the Case Study

HEALTH & SAFETY

Civil Site Work

The goal was to provide 53 of their foreman with tools to change their behavior and to let them know the company cared about their well-being on the job and at home.


This training initiative straddled both health and safety behaviors, so that the foreman could have the flexibility to target the behavior they felt would make the biggest improvement in their life.
OUR RESULTS

  • 125%: Increase in Targeted Behavior
  • 41%: Increase in Confidence
  • 79%: Participation

Download the Case Study

SAFETY

Oil and Gas

A midstream Oil and Gas company needed to train 1,000 hourly employees on becoming better safety leaders in a 3 month period. But employees have heard the same information multiple times and can tune out safety messages.
Our objective was to develop an engaging 4 hour training their safety staff could deliver and that was based on existing company vision, values, and materials.
OUR RESULTS

  • 75%: Increase in Targeted Behavior
  • 32%: Increase in Confidence
  • 68%: Participation

Download the Case Study

Most conversations start with a situation, not a scope of work.

You describe what's happening. We ask questions. Neither of us commits to anything. If there's a fit, you'll know it by the end of the first conversation because it will feel like the problem is already becoming clearer.

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